Apparently RandBall has publicly discussed his disapproval of the comeback of Zubaz. I, on the other hand, welcome them. Did you not forsee the circle of life that Zubaz would inevitably follow? Take, for instance, the soft comfortable fabric of your pajama pants, then add the stylish animal print of your most bitchin' "going out" outfit, and you've got Zubaz. What's NOT to love about that?I remember back in the early nineties when Zubaz were originally popular, they were adorned by mostly muscle bound men, weight lifting in the gym, or heading to the beach (after weight lifting in the gym) or lounging on the couch watching the game (after weight lifting in the gym.) Then they came out with a fashionable female counterpart to the bold "male" fabric patterns. Mine were pink cheetah print.
This time around the Mpls/St.Paul magazine projected that women would be more interested than men in the product. Imagine the female college student's perspective: After a 20-hour day of back to back classes and full-time work, she slips on her favorite Zubaz and heads to the couch. She watches her favorite program while she scarfs down Chinese takeout, her only full meal of the day. Off to bed. She wakes up, rolls out of bed, and takes the dog out (in the aforementioned Zubaz- see how all-purpose they are?) She fills her book bag with the day's homework, and loads her laptop into it's carrying case, and it's off to the coffee shop to study for finals (still clad in her fashionable Zubaz.)
Zubaz could easily become a female student's uniform. They're as comfortable as flannel p.j.s without the stigma. They're gym pants with flare, and are 100% all-purpose. Perhaps their new slogan should allude to conjuring up the power of the animals whose prints they display: Like a stalking cheetah, she has devoured her Chinese takeout and tackled her final project in one deadly swoop! Maybe we'll pitch that idea...
